About
me
Sergei Tuterov
Sales Assistant
Lead
AI
0-1
Sales CRM
2024
Created and launched an AI-driven sales assistant that synthesizes customer data, supports pitch development, and answers product questions for Google sales representatives
Sales Coaching
Lead
AI
0-1
Sales CRM
2025
Launched AI-first coaching support for Google sales representatives, improving sales performance and accelerating soft skills development
WFM
Lead
B2B
Big Data
2022
Redesigned the onboarding process for new Google customer support agents used by Google operations managers, reducing risk to customer data through scalable access management
Authentication
Lead
B2B
B2C
Security
2023
Redesigned and streamlined the process by which Google customer support agents verify customers’ identities, dramatically reducing both the time required and the risks associated with authentication
Playable Ads
META
B2C
B2B
Ads
Lead
Mobile
2017
Created and launched the first interactive, newsfeed-based ad format that allowed users to try apps without installing them, resulting in more highly motivated installers for developers
Collaborative Stories
META
Lead
B2C
Mobile
2020
Designed a new vertical video, story-based event format that enables music artists and public figures to grow their audiences while encouraging Facebook users to post more stories
SAP
META
Lead
B2B
Ads
Automation
0-1
2019
Consolidated automation efforts into a single, scalable flow that outperformed manual ads in both cost-per-install and retention
Skype
MICROSOFT
B2C
B2B
Mobile
Experimental
2015
Updated Skype for Windows 10 and optimized Skype for Business to deliver a consumer-grade experience across wearables, mobile, and mixed reality devices
Fire Phone
Amazon
B2C
Mobile
0-1
Experimental
2014
Redesigned and shipped the communication and settings app amid a high-pressure, executive-driven Amazon Fire Phone development cycle, helping to ensure a successful launch
INRIX
INRIX
B2B
B2C
Mobile
0-1
2013
Redesigned the INRIX mobile app and visual identity and introduced a patented “traffic cameras along the route” feature, driving a successful relaunch with a 4.3 App Store rating
About
me
Sergei Tuterov
I am a seasoned Product Design leader and innovator specializing in translating complex business challenges into measurable, high-impact experiences at massive scale. Learn more about me
Sales Assistant
Lead
AI
0-1
Sales CRM
2024
Created and launched an AI-driven sales assistant that synthesizes customer data, supports pitch development, and answers product questions for Google sales representatives
Sales Coaching
Lead
AI
0-1
Sales CRM
2025
Launched AI-first coaching support for Google sales representatives, improving sales performance and accelerating soft skills development
Workforce Automation
Lead
B2B
Big Data
2022
Redesigned the onboarding process for new Google customer support agents used by Google operations managers, reducing risk to customer data through scalable access management
Customer Authentication
Lead
B2B
B2C
Security
2023
Redesigned and streamlined the process by which Google customer support agents verify customers’ identities, dramatically reducing both the time required and the risks associated with authentication
Playable Ads
META
B2C
B2B
Ads
Lead
Mobile
2017
Created and launched the first interactive, newsfeed-based ad format that allowed users to try apps without installing them, resulting in more highly motivated installers for developers
Collaborative Stories
META
Lead
B2C
Mobile
2020
Designed a new vertical video, story-based event format that enables music artists and public figures to grow their audiences while encouraging Facebook users to post more stories
Smart App Promotions
META
Lead
B2B
Ads
Automation
0-1
2019
Consolidated automation efforts into a single, scalable flow that outperformed manual ads in both cost-per-install and retention
Skype
MICROSOFT
B2C
B2B
Mobile
Experimental
2015
Updated Skype for Windows 10 and optimized Skype for Business to deliver a consumer-grade experience across wearables, mobile, and mixed reality devices
Fire Phone
Amazon
B2C
Mobile
0-1
Experimental
2014
Redesigned and shipped the communication and settings app amid a high-pressure, executive-driven Amazon Fire Phone development cycle, helping to ensure a successful launch
INRIX
INRIX
B2B
B2C
Mobile
0-1
2013
Redesigned the INRIX mobile app and visual identity and introduced a patented “traffic cameras along the route” feature, driving a successful relaunch with a 4.3 App Store rating
About
me
Sergei Tuterov
I am a seasoned Product Design leader and innovator specializing in translating complex business challenges into measurable, high-impact experiences at massive scale. Learn more about me
Sales Assistant
Lead
AI
0-1
Sales CRM
2024
Created and launched an AI-driven sales assistant that synthesizes customer data, supports pitch development, and answers product questions for Google sales representatives
Sales Coaching
Lead
AI
0-1
Sales CRM
2025
Launched AI-first coaching support for Google sales representatives, improving sales performance and accelerating soft skills development
Workforce Automation
Lead
B2B
Big Data
2022
Redesigned the onboarding process for new Google customer support agents used by Google operations managers, reducing risk to customer data through scalable access management
Customer Authentication
Lead
B2B
B2C
Security
2023
Redesigned and streamlined the process by which Google customer support agents verify customers’ identities, dramatically reducing both the time required and the risks associated with authentication
Playable Ads
META
B2C
B2B
Ads
Lead
Mobile
2017
Created and launched the first interactive, newsfeed-based ad format that allowed users to try apps without installing them, resulting in more highly motivated installers for developers
Collaborative Stories
META
Lead
B2C
Mobile
2020
Designed a new vertical video, story-based event format that enables music artists and public figures to grow their audiences while encouraging Facebook users to post more stories
Smart App Promotions
META
Lead
B2B
Ads
Automation
0-1
2019
Consolidated automation efforts into a single, scalable flow that outperformed manual ads in both cost-per-install and retention
Skype
MICROSOFT
B2C
B2B
Mobile
Experimental
2015
Updated Skype for Windows 10 and optimized Skype for Business to deliver a consumer-grade experience across wearables, mobile, and mixed reality devices
Fire Phone
Amazon
B2C
Mobile
0-1
Experimental
2014
Redesigned and shipped the communication and settings app amid a high-pressure, executive-driven Amazon Fire Phone development cycle, helping to ensure a successful launch
INRIX
INRIX
B2B
B2C
Mobile
0-1
2013
Redesigned the INRIX mobile app and visual identity and introduced a patented “traffic cameras along the route” feature, driving a successful relaunch with a 4.3 App Store rating